The Ecolabel Fable | Hakai Magazine

The Ecolabel Fable | Hakai Magazine:

You would hope that if someone puts a Sustainable Choice label on their food or menu item it would be the truth. However, without proper regulation, some companies and restaurants use the labels when they are not deserved.

It is a message to consumers that WE need to be responsible for your food choices and not trust a cute little logo to tell us the truth.